PR plan
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From aggressive advertising and event branding to promotion of participating companies,

We proceed with promoting aggressively so that many customers can visit the Soft Wave exhibition hall.
We are actively supporting the promotion of participating companies as well as publicizing the event itself, focusing on advertising the target audience for business promotion and the media coverage to attract a wide range of attention.

Media advertising

  • Naver display ads
  • Google GDN ads
  • YouTube instream ads
  • SKT text message ads(200,000 cases)
  • Facebook banner ads
  • TV ads
  • electronic newspaper on/offline ads

Target PR

  • E-mail newsletter(eDM)
    • - Eletronic News
    • - Korea Software Industry Association
    • - K-ICT Born2Global
    • - K-ICT Startup Mentoring Centre
    • - Korea Commercial Software Association
    • - The Federation of Korean Information Industries
    • - Korean Association for Intellectual Property Services
    • - Korea Information & Communication Technology Industry Association
    • - Korea Internet & Security Agency etc

Press report

  • Operating PR agency
    • - TV news
    • - daily newspapers
    • - economic journals/magazines
    • - internet media

  • supporting electronic newspapers PR
    • - Articles of participating companies

Naver display ads

SKT text message ads

E-mail newsletter(eDM)

Press report

Promotional videos

outdoor electronic board ads